Marketingfor the nonprofit sector.

Promoting causes
that transform the world.

We craft narratives.
We champion causes.

  • 18 years
  • +250 projects
  • +20 team members

If marketing can move consumption, it can move the world.

We do marketing for what we believe in, and for what moves us as people.

The consumer market

  • Sells the superfluous
  • Manufactures desire
  • Triggers pleasure and reward
  • Chases the most seductive form

Fair marketing

  • Gives causes visibility
  • Builds trust and meaning
  • Mobilizes real resources
  • Empowers those who transform
Fair marketing doesn't try to sell what has no value. It quenches the thirst of those in need: it values, promotes, and empowers those who transform.
An excerpt from our manifestoRead the full manifesto

Who we work with

Organizations that trust our work.

  • Oxfam Brasil
  • Médicos Sem Fronteiras
  • Conectas Direitos Humanos
  • Fundo Brasil
  • Fundo Casa Socioambiental
  • IDIS
  • Idec
  • World Animal Protection
  • Abrasca
  • Abramus
  • Abrampa
  • Mobiliza
  • Sommos Amazônia
  • APAE Brusque
  • Fundação Otacílio Coser
  • Brasil de Direitos
  • Transformando Territórios
  • PUC-Rio
  • UNESCO-SOST | Transcriativa
  • AUTVIS
  • Pesquisa Doação Brasil
  • E+ Transição Energética

We are specialists in communicating causes.

An agency that lives up to the causes you champion.

0
Years
of digital marketing
+0
Projects
delivered
+0
Specialists
on the team
0%
Focused
on impact causes

UNESCO-SOST board

Our managing director serves on the organization's board in Brazil.

Humanized Company of Brazil

Ranked among the most human-centered companies in the country by the Humanizadas Brasil survey.

1% Pledge signatory

Every year, we donate at least 1% of our net profit to public-interest organizations and causes.

Multidisciplinary remote team

Specialists from many fields, spread across Brazil, united by a single purpose.

Services

A full-service operation from end to end: from fundraising strategy to the technology that sustains your cause. You focus on impact; we handle the communications that amplify it.

Campaigns

  • Campaign Creation and Promotion
  • In-house Agency Structuring
  • Annual Strategic Plan
  • Online Media Mentoring + Google Grants

Content

  • Social Media Content
  • Rich Content & Blog Posts
  • Infographic Videos
  • Audiovisual Content Production

Email

  • Email List Cleanup and Tuning
  • Newsletter
  • Nurture Journeys

Design

  • Naming and Slogan
  • Visual Identity and Rebranding
  • Graphic Kit Templates
  • PDF and Ebook Layout

Web

  • Website Design and Development
  • App Development
  • Pixel Code Installation

Paid Media

  • Online Media Management
  • Custom Reporting

Get to know Métrica.Social
in one presentation.

Who we are, how we work, our cases, and more.

Get in touch

Shall we talk?

Tell us about the cause you champion.

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