Client

IEJC

Instituto Engenheiro Joaquim Correia

Combining technology infrastructure and a complete communication journey to connect new donors to social impact projects.

Instituto Engenheiro Joaquim Correia (IEJC) 2

Instituto Engenheiro Joaquim Correia (IEJC) 3

The challenge

We developed the online fundraising infrastructure and the complete communication journey to connect new donors to IEJC's social impact projects.

Strategy adopted

Diagnosis and journey

A fundraising journey grounded in specialized diagnosis and third-sector best practices.

Fundraising infrastructure

Integrated fundraising platform, with Pixels and GA4 to track and analyze conversions.

Automated relationships

Email and WhatsApp flows to nurture leads, win back lapsed donors and drive recurrence.

Strategic guide

Mapping of opportunities and mobilization initiatives to fundraise throughout the year.

What we delivered

Fundraising platformSetup + Pixels and GA4

Landing page + formInstitutional donation form

Automated sequencesEmail + WhatsApp communication

Direct mail letterAn invitation to the contact base

6 campaign artworksHigh-impact pieces for social media

Strategic guideThe year's fundraising plan

Development process

From infrastructure to relationships, end to end.

Our work covered everything from process intelligence and tool configuration to the production of all the campaign's promotional pieces:

Digital infrastructure

Configuration and integration of the fundraising platform, along with the implementation of Pixels and Google Analytics 4 (GA4) for conversion tracking and analysis.

Fundraising platform

Integrated and trackable

Google Analytics 4

Event tracking

Meta Pixel

Campaign optimization

Donation form

Integrated checkout

Page and journey design

Structuring of the landing page and donation form based on information architecture, user experience, and conversion journey analyses, identifying drop-off points and defining strategies for thank-you pages focused on recurring giving.

doe.institutoejc.com/lp-futuros-se-constroem

Automated relationship journeys

Development of sequential email flows, adapted for WhatsApp sends, covering new-lead nurturing, lapsed-donor win-back, and the conversion of one-time donors into recurring ones.

Relationship sequences automated

Email · New lead sent
Nurturing and welcome
Email · Lapsed donor sent
Win-back: support us again
WhatsApp · Conversion sent
Become a recurring donor

Base communication (direct mail)

Creation of the design and copy for a direct mail piece in letter format, designed to invite the registered contact base to get to know the Institute's initiatives and provide financial support.

Direct mail

Meet IEJC ♥

A letter inviting the base to support the training of professionals for the construction industry.

Support the Institute

Point your phone camera at the code and keep supporting.

High-impact promotional pieces

Creation of 6 exclusive static artworks for social media and WhatsApp, with strong visual appeal focused on causes with real impact, such as “Elas em Obra”, the women's empowerment campaign in construction.

The artwork

Strong visual appeal for causes with real impact, such as the recognition of women in construction.

Carousel: Transformative methodology

Carousel: Investing in transformation

Carousel: Educational legacy

The legacy

With a structured donation platform and a fundraising journey designed end to end, IEJC gained a solid, professional foundation to turn one-time support into long-term financial sustainability.

Credits

2026

Client: Instituto Engenheiro Joaquim Correia (IEJC)
Management and structuring: Ana Furtado
Management and client services: Giovana Ferreira
Online media & tracking: Pedro Bernardo
Copywriting: Pedro Targat
Design: Magnun Alves

Direct mail

View case

Fundação Otacílio Coser

Fundação Otacílio Coser e Programa Escolaí

Communications management

Get in touch

Shall we talk?

Tell us about the cause you champion.

Book a meeting Chat on WhatsApp

comercial@metrica.social (21) 96824-9017