ClientAPAE Brusque

APAE Brusque

From offline to digital

We structured APAE Brusque's digital fundraising journey, combining seven decades of tradition and social impact with the innovation needed to secure the future of donations.

From offline to digital 1
From offline to digital 2
From offline to digital 3
The challenge

How do you modernize fundraising for the second APAE ever founded in Brazil? Established in 1955, the institution has more than 70 years of history, transforming the lives of hundreds of people with disabilities and their families. The challenge was to structure a digital fundraising strategy worthy of that impact, one capable of turning strong regional engagement into recurring, scalable donations.

Strategy adopted
01

Diagnosis and mapping

We dove into the institution's reality to understand what already worked offline and where digital could grow.

02

Channel integration

Dynamic QR codes taking audiences from in-person events straight to the donation environment.

03

Infrastructure and automation

Fundraising platform fully configured, with transactional email flows.

04

12-month action plan

A consultative strategic guide for the team to run seasonal campaigns on their own.

What we delivered
Strategic guide12-month fundraising plan
Email flowsThank-you and donation recovery
Direct mail letterA warm invitation to the contact base
Offline → online integrationDynamic QR code for in-person events
Social creativesFlyers, carousels and WhatsApp pieces
Consulting meetingsRecorded alignment sessions
Development process

From diagnosis to action plan, end to end.

To build a sustainable fundraising machine, we dove into the organization's reality through an in-depth diagnosis. Our work combined mapping what already worked offline with the implementation of new digital tools and creatives:

01

Channel mapping and integration

We analyzed the institution's main in-person campaigns and initiatives to strengthen the integration between offline and online channels. We developed strategies to guide the public to the digital donation environment, including the implementation of dynamic QR Codes that can be applied to different in-person actions, such as events, mobilization campaigns, and promotional materials.

EventsFlyersOutreach

Dynamic QR

Point your camera and support APAE

From the in-person event straight to the online donation.

02

Digital infrastructure and automations

We developed the copy and artwork for the transactional email flows, including thank-you and donation-recovery communications, supporting the structuring of the donor relationship journey within the fundraising platform.

Email flows automated
  • Email · Donation sent

    Confirmation and thank-you

  • Email · Welcome sent

    Meet APAE Brusque

  • Email · Recovery sent

    Your donation was not completed

03

Base communication

We developed a direct mail piece in letter format, with a welcoming tone, focused on inviting the contact base to get to know the institution's work better and contribute.

Direct mail

Meet APAE Brusque ♥

A warm letter inviting the base to support an institution that has been transforming lives for over 70 years.

Support APAE Brusque

Point your phone camera at the code and keep supporting.

04

Campaign materials

Creation of flyers, carousels, and other communication pieces for social media, WhatsApp, and the cause's other promotion channels.

APAE campaign creativeAPAE campaign creative
05

Alignment meetings

Recorded consultative sessions with the client's team to present solutions, discuss ideas, and align on strategy.

RECAlignment meeting32:14
MSMétrica
APAPAE Brusque
GFProjects
MADesign
21:07 / 32:14

Carousel: Longevity and credibility

Carousel: Longevity and credibility 1
Carousel: Longevity and credibility 2
Carousel: Longevity and credibility 3
Carousel: Longevity and credibility 4

Carousel: The value of giving

Carousel: The value of giving 1
Carousel: The value of giving 2
Carousel: The value of giving 3
Carousel: The value of giving 4

Carousel: Social proof

Carousel: Social proof 1
Carousel: Social proof 2
Carousel: Social proof 3
Carousel: Social proof 4
Carousel: Social proof 5
Carousel: Social proof 6
The legacy

With a Strategic Fundraising Guide and a 12-month action plan, APAE Brusque gained the autonomy to run its seasonal campaigns and turn seven decades of history into sustainable digital fundraising.

Credits

2025
Client
APAE Brusque
Management and structuring
Ana Furtado
Management and client services
Giovana Ferreira
Copywriting
Pedro Targat
Design
Magnun Alves

More projects from our portfolio

Doe e GanheView case

Conectas Direitos Humanos

Doe e Ganhe

Thematic campaign
S.O.S AmazonasView case

Fundo Brasil

S.O.S Amazonas

Emergency campaign
RS pede ajuda!View case

Fundo Brasil

RS pede ajuda!

Emergency campaign
Climate crisis: What if…?View case

Conectas Direitos Humanos

Climate crisis: What if…?

Thematic campaign
Futures are builtView case

Instituto Engenheiro Joaquim Correia (IEJC)

Futures are built

Consulting
Massacre in Complexo do AlemãoView case

Fundo Brasil

Massacre in Complexo do Alemão

Emergency campaign
Online media, month after monthView case

Proteção Animal Mundial

Online media, month after month

Media management
Building Climate JusticeView case

Fundo Casa Socioambiental

Building Climate Justice

Thematic campaign
Twenty days against disinformationView case

Conectas Direitos Humanos

Twenty days against disinformation

Thematic campaign
Twelve letters a yearView case

Fundo Brasil

Twelve letters a year

Direct mail
Fundação Otacílio Coser e Programa EscolaíView case

Fundação Otacílio Coser

Fundação Otacílio Coser e Programa Escolaí

Communications management

Get in touch

Shall we talk?

Tell us about the cause you champion.

Book a meetingChat on WhatsApp
comercial@metrica.social (21) 96824-9017
WhatsApp